ALVA – THIS COLLECTION IS NAMED AFTER THE FAMOUS Tony Alva – an American skateboarder, entrepreneur, and musician. He was a pioneer of vertical skateboarding and one of the original members of the Zephyr Competition Skateboarding Team, also known as the Z-Boys. Influenced by the new, aggressive surfing style happening on the Hawaiian Islands, Alva brought a radical new and powerful free form surf style to skateboarding.